The Bible and SEO (Search Engine Optimization)

Bible. SEO. Search Engine Optimization.
This morning, after reading the Bible and I was about to go to my laptop and optimize some pages on the blog, a conversation dropped in my mind and it went like this:
Mind 1: I thought you wanted to read the Bible to get you the word to carry you for today.
Mind 2: Yeah…
Mind 1: But nothing in these passages address your current situation.
Mind 2: That’s true, but you see, sometimes we add up pages in our mind and on the walls of our heart so we can have them readily available when we need them.
Mind 1: But you have read this passage before…
Mind 2: Yeah. I need to refresh my memory, (then it dropped)… I need to optimize the pages of my heart.

How does the Bible relate to Search Engine Optimization?

Let’s take the heart of a Christain as a web page or a blog, and to stay on Google first page, you need to have enough content, not just in volume but also in quality. So, you need a good number of content, which could be articles, write up, videos and photos on your web page.

Same goes with a Christian, to stay relevant in your faith you need to carry the word of God that identifies you not just in volume but also in quality, so we don’t just memorize scriptures but meditate on them.

Search Description

There’s something called search description on web pages, it describes what the page is about and most time, it is this unique description Google takes to explain what your link is saying to its user.
In the same light, each biblical verse has what it describes and has a directory on how it addresses a particular issue.

Header tags

Header tags help breakdown page content into digestible sections.
Likewise, subheadings in the Bible gives us a quick understanding of what the passage that follows is talking about. Take for an example Story of Ammon and Tamar, in 1Samuel 13, How Jesus fed 5000 people Matthew 14:13-21.

Meta Tags & Labels

Meta tags and labels help search results to stand out when they are being searched for.
So also, having labels and tags for some biblical reference makes them stand out when we need to address an issue, for example, When I want to talk about Faith, Hebrews 11 comes up, Book of Romans comes to mind when I want to talk about Grace and Justification.

This is a powerful SEO tool, building internal link creates a cluster of web and the more they are, the stronger your site is. That’s what cross-referencing the bible does, In the mouth of two or more witnesses shall the truth be established. So, when you find a verse, try and link it to more others. This solidifies what you are learning from that particular verse. 

Image name and ALT tags

Image name and ALT tags help search engines find good images for their image search based on the keywords mentioned. Let me put it this way, when you have some labels and passages, there are some pictures painted from these stories. Let’s take, for example, the series of events at the cross, a picture comes to your mind right? Now, what are the words describe the pictures that come to mind? Crown of thorns, nails, blood, reconciliation, salvation etc.

Bolded Text

Bolded text help search engines identify and distinguish important information and keywords in the page’s content and indicate emphasis to the reader.

In the Bible, these bold texts are on our minds as we read through, but let me use this popular verse as an example. John 3:16 For God so love the world, that he gave His only begotten Son, that whosoever believes in Him should not perish, but have everlasting life. In this verse, the bolded texts are verbs, describing the actions in this verse. However, the bolded text could be different for another reader.
John 3:16 For God so love the world, that he gave His only begotten Son, that whosoever believes in Him should not perish, but have everlasting life.
I will have to stop here before I turn this to another SEO page or a theology class, I do hope you find it inspiring and you are hence encouraged to read the Bible more. Please share your thoughts before leaving.

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